If you have ever needed a reason to indulge, this Sunday is it!
World Chocolate Day is more than just an excuse to indulge; it’s a day to celebrate the cultural significance, variety, and joy that chocolate brings into our lives. Celebrated on July 7th each year, the international day gives chocolate lovers across the globe an opportunity to celebrate a world that is made so much better by the existence of this decadent treat.
“We find customers of all ages are instantly drawn to our chocolate range,” said Lauren Jordan.
Nathan and Lauren Jordan have recently become owner operators of The Sweet Place in Uralla, which sources a wide variety of international brands not common to Australian shelves.
“It is the go-to gift for any occasion, not only is it a great way to show you care, but is also a universally recognised gesture.”
Chocolate began its rise as a bitter drink, much like coffee. As world trade made the world a smaller place, Christopher Columbus brought cacao beans to Europe in the 1500’s, but it was not until the mid-1800’s that the first eating chocolate was processed. By the late 1800’s, the modern delicacy we know today was in mass production.
“Chocolate is such a popular treat and loved by so many,” said Ms Jordan.
“For children, chocolate is often seen as a fun treat or special reward. For adults, chocolate can be appreciated for its complex flavours and is often associated with gourmet desserts or enjoyed with a nice glass of red.”
“We also see adults re-living their childhood when they see chocolates they enjoyed as children. It evokes a truly emotional response, bringing comfort and reassurance, and triggering memories of their youth and fun times.”
Chocolate has certainly warmed the souls of civilisations throughout time, even enjoying a throwback to its early days with the popularity of the chilli and cinnamon-spiced Aztec chocolate. It has become a major global commodity and a global phenomenon, having evolved unique regional taste sensations across the globe.
Some interesting stats by Roy Morgan Research (2019) discovered that Chocolate bars are the preferred choice for Australians. Victoria is the chocolate capital of Australia, while the typical consumer of all three types of chocolates (blocks, bars or boxed) tends to be a well-educated woman who is either still at university or in gainful white-collar employment with her own degree or diploma.
Chocolate blocks find favour with Generation X, chocolate bars are the pick of the Millennials and Generation Y have a particular taste for boxed chocolates.
Australians consume an average of 4.9kg per capita per year, which ranks 16th highest globally. Switzerland holds the distinction of consuming the most chocolate per capita, consuming 8.8kg per person per year.
“We are celebrating World Chocolate Day at The Sweet Place. On Sunday 7th July, every customer will go into the draw to win a hamper of all things chocolate, including unique brands from Australia, America, Belgium, Sweden and more,” said Ms Jordan
“What a great way to celebrate!”
Top image: Lauren Jordan with some of the chocolate they have in store at The Sweet Place in Uralla (photo: Beth Platford)